The magazine is geared towards the civil servants, business people, professionals such as lawyers, doctors community developments and students; aged 15-65. it actually suits the whole family!

The Fifa world cup in Germany and the emergence of Toronto FC is proof that soccer has tremendous readership and growing purchasing power, and commanding the a loyal following. Adverts are professionally designed and positioned to maximize impact. With initial circulation of 5,000 copies distributed in Canada and to have it in select community stores.